Born in Nigeria, raised in Chicago, and now based in Los Angeles, Tobi Lou is a rapper, singer, songwriter, and producer with a unique musical approach that is distinctly his own. Initially interested in sports, he focused on a career in either football or baseball until his dreams were dashed by a life-changing physical injury. However, instead of letting those dreams die, he merely fine-tuned his focus and turned to Hip-Hop / Rap music. Since he had been freestyling since grade school, his switch to music wasn’t as drastic a change as one would expect. And the purchase of a $10 mic at Radio Shack sealed the deal. Since then, Tobi Lou has been building his career, release by release, and earning accolades from critics and Hip-Hop fans alike.
Tobi Lou began building an audience by releasing his genre-defying songs via social media, chalking up millions of streams in the process. After releasing a series of singles, he unleashed the EPs TOBI LOU AND THE LOOP, TOBI LOU AND THE MOON, and TOBI LOU AND THE JUICE, all of which were issued in 2018. Those EPs were followed by the mixtape LIVE ON ICE (2019), which included the track “I Was Sad Last Night I’m OK Now”, which received more than 42 million streams on social media. In 2020, Tobi Lou returned with another EP, LINGO STARR, which brought him even more critical accolades. Continuing to go from strength to strength, Tobi Lou reached new audiences by performing live on festival stages such as Lollapalooza, Bonnaroo, Governors Ball, and more.
With his creativity on overdrive, Tobi Lou returns with NON-PERISHABLE, the first installment of his PERISH BLUE trilogy. With tracks like “Babycakes,” “Hopeless Romantic,” “Meaningless,” and “She Knows My Name,” NON-PERISHABLE sees him firing on all creative cylinders and living up to all the accolades and hype. The album also includes guest appearances from T-Pain (“2hrs+”), Jean Deaux (“WIDE Open”), and CHIKA (“The Last Dance”). With over 15 million streams, the album is already a hit with his rabid fanbase, who have been anxiously awaiting the album’s physical release (on both vinyl LP and CD). Now that NON-PERISHABLE is available in stores, it is time to delve deep into the music before he gives us the second installment of his trilogy…